East Hanover Business Brings Together 26 Local Businesses to Help Provide 30,000 Meals This Thanksgiving

D.Sierra Lash Co. launches “The Season of Giving,” uniting local businesses and communities to support New Jersey families facing food insecurity.

EAST HANOVER, NJ- What started as a Thanksgiving initiative by one local business has quickly grown into a community-wide effort to make a meaningful difference for New Jersey families this holiday season.

D.Sierra Lash Co., a locally founded beauty company with six locations across North Jersey, has partnered withTable to Table, New Jersey’s first and largest food rescue organization, to launch The Season of Giving, a Thanksgiving fundraising campaign with a goal of helping provide 30,000 meals to neighbors in need.

In just a matter of days, the initiative has brought together 26 local businesses, with additional businesses continuing to express interest in joining the effort.

Founded by Dominique Sandu, D.Sierra Lash Co. has grown from a single lash studio into a six-location New Jersey business. While the company is known for its beauty services, Sandu believes that being part of a community means doing more than simply operating a business within it.

“Building D.Sierra has given me the opportunity to become part of so many incredible communities. I wanted to use that platform to do something meaningful, especially during a time of year when so many families could use a little extra support,” said Sandu.

Rather than making the campaign solely about D.Sierra, Sandu began reaching out to fellow business owners, inviting them to participate, spread awareness, and encourage their own communities to contribute.

The response has been overwhelming.

Businesses from a variety of industries have come together, setting aside their individual brands and working toward one shared mission: helping feed New Jersey families this Thanksgiving.

“One of the most special parts of this has been watching so many different businesses come together,” Sandu shared. “Some of us work in the same industries, some of us have never even met, but everyone is showing up for the same reason. It’s a reminder of how much we can accomplish when we support one another.”

Through its partnership with Table to Table, the campaign aims to turn community generosity into a meaningful impact. According to the organization, every $1 donated helps provide the resources to rescue and deliver enough fresh, nutritious food for 10 meals.

With a goal of 30,000 meals, every contribution, regardless of size, brings the community closer to making that happen.

All donations are made directly to Table to Table, ensuring that contributions support the organization’s mission of rescuing surplus food and delivering it to neighbors experiencing food insecurity throughout New Jersey.

Beyond fundraising, The Season of Giving is also about encouraging local businesses and residents to recognize the impact they can make together.

“As business owners, we’re fortunate to have platforms, customers, and communities that support us every day. This is an opportunity for us to come together and give some of that support back,” said Sandu. “My hope is that this inspires even more people to get involved, whether that’s through a donation, sharing the campaign, or simply helping spread the word.”

With Thanksgiving approaching, D.Sierra Lash Co. and its growing network of community partners are inviting East Hanover residents, neighboring towns, and local businesses to take part in the initiative.

Because when a community comes together, even the smallest act of kindness can help make a difference.